Link Roundup: Eden Fantasys? More like Epic Fail

[Graphic by Juliettia]

I've never really been involved with EdenFantasys, but I thought it might be beneficial for my readers to know what has been going on with them, in case you shop or write there. You might want to reconsider doing so.

If anyone has other links you think I should include here, or if some of my information is inaccurate and you wish to correct me, please leave me a comment.

EdenFantasys History of Fail(s)

2008

- Sexblog giant Always Aroused Girl works on blogging & PR projects for EF, but is refused payment for her work, and so sues her employer and dukes it out in court, with little success.

- Another sexblog giant, Essin' Em, works on developing a reviewer program and bringing in new products to the site. Her employer gives her a hard time when she leaves an IM conversation with him to take care of a friend who was just beaten up by her husband, then berates her for not mentioning EF in an interview she gave which had nothing to do with the company, and doesn't pay her her affiliate commissions in a timely manner.

- EF agrees to sponsor the 2009 NYC Sexblog Calender, then backs out at the last minute.

- The Google Spreadsheet that contains reviewers' confidential information (full name, physical address, along with their blog name and URL) is made public due to an ex-employee's fuck up. EF claims that using Google Spreadsheets is not how they typically run their business, which Essin' Em points out to be a blatant lie.

2010

- That Toy Chick blogs about how she was also forced to legally fight for pay that was her right.

- Epiphora, one of the most prolific sextoy bloggers out there, is banned from EF's forums for no apparent reason. EF says that she was banned for "drama, rudeness and overall negativity", but it appears that she was banned merely for stating her honest opinion. She was banned without being contacted about it first, without any of her posts being flagged, and EF goes on to publicly humiliate her in their forums under the guise of "being transparent." One contributor decides to leave EF for good over this issue, and a whole bunch of posts are written in Epiphora's support:

~ Essin' Em: EdenFantasys, Not a Place I Trust

~ AAG: Problems with EdenFantasys, Take Nine Thousand

~ Garnet: A Wolf in Sheep's Clothing

~ Sarah Sloane, who used to be on the editorial staff of EF's SexIs magazine: Money, ethics and real sex-positivity

~ Britni: Bad Move, EdenFantasys

~ Carnivalesq: EdenFallacys

~ The Blogging Slave: EdenFantasys.com Debacle

~ Toys in Love: When Push comes to Shove...

~ Woman's Tribune: Eden Fantasys, A Sex Shop No One Can Trust

~ Erosblog: Edenfantasys.com Shoots Itself in the Balls... Again

- Maymay, who runs Maybe Maimed, Kink on Tap and Male Submission Art, and who also happens to be a professional computer programmer, discovers that EF's linking practices are unethical. (This post has been cross-posted here, here, here, here and here, and Maymay is encouraging people to re-post the entire entry, or excerpts of it, in case he gets a Cease and Desist notice.) Basically, EF pretends to link back to its reviewers, contributors, people who they've done link-exchanges with, even companies whose products they sell... but they actually don't. The links don't work. This prevents others from getting traffic from all of EF's sites, and ensures that EF will appear higher in Google search results. Google specifically points out that behavior like this is unethical. In his post, Maymay also outlines actions you can take in response to this. You can report EF to Google here.

Internet sex toy retailer Web Merchants, Inc., which bills itself as the “sex shop you can trust” and does business under the name EdenFantasys, has implemented technology on their websites that actively interferes with contributors’ content, intercepts outgoing links, and alters republished content so that links in the original work are redirected to themselves. Using techniques widely acknowledged as unethical by Internet professionals and that are arguably in violation of major search engines’ policies, EdenFantasys’s publishing platform has effectively outsourced the task of “link farming” (a questionable Search Engine Marketing [SEM] technique) to sites with which they have “an ongoing relationship,” such as AlterNet.org, other large news hubs, and individual bloggers’ blogs.

Articles published on EdenFantasys websites, such as the “community” website SexIs Magazine, contain HTML crafted to look like links, but aren’t. When visited by a typical human user, a program written in JavaScript and included as part of the web pages is automatically downloaded and intercepts clicks on these “link-like” elements, fetching their intended destination from the server and redirecting users there. Due to the careful and deliberate implementation, the browser’s status bar is made to appear as though the link is legitimate, and that a destination is provided as expected.

For non-human visitors, including automated search engine indexing programs such as Googlebot, the “link” remains non-functional, making the article a search engine’s dead-end or “orphan” page whose only functional links are those whose destination is EdenFantasys’s own web presence. This makes EdenFantasys’ website(s) a self-referential black hole that provides no reciprocity for contributors who author content, nor for any website ostensibly “linked” to from article content. At the same time, EdenFantasys editors actively solicit inbound links from individuals and organizations through “link exchanges” and incentive programs such as “awards” and “free” sex toys, as well as syndicating SexIs Magazine content such that the content is programmatically altered in order to create multiple (real) inbound links to EdenFantasys’s websites after republication on their partner’s media channels.

A similar slew of posts crop up in response:

~ Garnet: Business Ethics

~ She Posts: EdenFantasys Accused of Hoarding Links

~ Rayne: We're Just Waiting, Hoping... Giving the Benefit of the Doubt

~ Sarah Sloane: Beyond Disgusted... Partly with Myself

~ Tom Allen: Beast of Eden

~ Figleaf: Web Merchants, Inc and EdenFantasys Unfortunate, Unethical, Link-Hiding Policies

~ Menstrual Poetry: EdenFantasys: Crumbling Community

- Britni posts to EF's forums, linking to Maymay's entry. The post is removed in less than a day. So much for EF being transparent! Luckily, both Britni and AAG took screencaps of the forum thread.

- EF posts a response to Maymay's entry, which basically reads: bullshit, bullshit, placating-PR-speak, more bullshit. They claim that they're using linking practices that many other big websites use, in order to prevent viral links. Hmm.

- Maymay explains why, exactly, their explanation is bullshit. (Cross-posted here.) (More information can be found here.)

- When EF forum members start questioning EF's practices, voicing their concern, or, in some instances, doing nothing at all, EF responds by locking their accounts and deleting threads and posts, even though they claim to support freedom of speech and claim to not censor their membership. Again, with no warning or contacting of the members who posted the comments in question.

~ Juliettia: EdenFallacys

~ Britni: EF Continues to Dig its Own Grave

~ Woman Tribune: EdenFantasys: A Sex Shop No One Can Trust

~ DarlingDove: What I Tried to Say On EF

~ Forum Discussion Screenshot via Mistress Kay uploaded by AAG

~ Forum Discussion Screenshot via Of Sex and Law uploaded by AAG

- EF explains that they are disabling these accounts and posts as a "cooling off period." They go on to add a FAQ thread, where they elaborate more on the locked accounts, as well as their linking practices, claiming that "there has never been an intention, or agreement, or any commitment to link back to a writer," "there is nothing illegal or even suspicious in our business practices" and "if you read negative posts about us, look a few lines below or to the side, you will always find our competition’s promos," none of which makes any sense.

- Sex educator and writer Violet Blue comments that EF may be looking at a reputation crisis, and says she will be writing more about the scandal shortly. Tristan Taormino re-tweets about the debacle, and sex toy stores such as myticklespot begin commenting on it, as well.

- In spite of it all, a number of people are deciding to stay with EF because of other factors.

There's a good amount of discussion, re-tweeting, etc going on on Twitter under the hashtags #EFLies, #EdensFallacy and #EdensFucked.

Epiphora has put together a (much more well-written) post about these events, with more past-employee-horror-stories, here.

To summarize: the biggest issue some people are taking with EF is that they claim to want to foster a community, but their actions indicate that they could care less.